News
Christmas comes early for LCG
LCG racked up seven major new business wins in the third quarter of this year. After a number of competitive pitches, LCG agencies have won national marketing and PR accounts for brands including Docklands Light Railway, NHS Direct and Euronics.
Marketing communications agency, Lawton, has secured a £2m Christmas television advertising campaign for the largest electrical buying retailer in Europe, Andover based Euronics. The agency has also scored a win for a national business-to-business campaign for transmitter and broadcast company Arqiva which has its head offices in Winchester, and have been appointed to develop the creative communications strategy for Discovery Yachts – helping to establish the brand as the first choice in luxury yachts.
LCG’s recruitment marketing agency, LawtonWare, has added to the success by winning an exciting contract for NHS Direct starting on the 1st November. LawtonWare will be working with the recruitment team to promote NHS Direct as an employer of choice through various on and offline media channels throughout the UK. This comes in addition to digital agency Five by Five completing their first project for Britvic, only shortly after being placed onto the soft drink producer’s agency roster.
Further wins for Lawton to build the website for Destination Gotland, a Swedish ferry company operating from the island of Gotland in the Baltic Sea, and a PR campaign to launch the new state-of-the-art Docklands Light Railway station in Woolwich Arsenal, East London, top off a superb new business run for LCG.
Nick Lawton, Managing Director of Lawton Communications Group, comments: “In the tough economic climate, we are maintaining our focus on producing quality work and delivering an excellent service, so our clients see a benefit from the value we add to their business. We have proved this by winning fantastic accounts over the last few months and look forward to this continuing with other companies who want an agency that can really make a difference to their business.”
LawtonWare Stands Out From the Crowd in National Awards
LawtonWare has scooped two national awards for its creative approach to promoting diversity in the workplace.
The winning campaign was for Brighton and Hove City Council to develop an employer brand that genuinely represented the diversity and energy of the Council.
LawtonWare won the Chartered Institute of Personnel and Development’s (CIPD) award for diversity against stiff competition. The awards are considered the most prestigious in the UK recruitment industry and have run for 27 years.
The same LawtonWare campaign also won a Public Sector People Managers Association’s (PPMA) Excellence in Public Sector Award for the category ‘best work to improve diversity’.
LawtonWare was recognised for its innovative approach to engage the Brighton and Hove community. Rather than advise the Council to communicate its own vision of diversity, LawtonWare created a mechanism to give all members of the community the opportunity to put forward their own ideas.
Highlighting it’s digital capability, LawtonWare developed a website where people could draw or paint what Brighton and Hove’s diversity meant to them. Printed versions were also sent to schools and community centres so that people without Internet access could contribute. The integrated campaign was also promoted in the local press, including coverage of the Council’s exhibition of all the designs. The winning work was turned into an advertising campaign and recruitment literature to promote the council as an employer of choice.
Mike DeVile, Managing Director, LawtonWare, says: "Winning these two major awards in our sector is a huge honour and testament to a great team and to an ambitious and trusting client. This really was a stunning campaign, and an extremely creative and different approach to the more traditional ways of helping an organisation market itself as an employer. Brighton and Hove Council now use this as the foundation for all of their recruitment advertising material – an employer brand that truly reflects the community that it serves.”
LCG gets creative with photography competition
Lawton Communications Group (LCG) employees have been showing off their photographic skills in a group-wide competition, culminating in an exhibition held today in the company’s Grosvenor Square bar.
The ‘Clickheads’ competition was organised by LCG’s Culture Team as a fun way to encourage employees to exhibit their photography talent and make a connection between their creative thinking and the Group’s values, staff and surroundings. To enter their pictures, LCG employees uploaded them onto a designated microsite, which then allowed their colleagues to view and judge them.
Today’s exhibition displayed all the photography in the building’s bar with Mike Tamlyn and Emily Wilkinson being announced as the winners. They were each presented with a prize of £100 worth of vouchers for camera equipment.
Mike Rumble, LCG’s Culture Team Chairman was impressed with the quality of pictures entered: “We know we have an incredibly creative workforce across our agencies, and the quality of the photography entered only reinforced this. It was great to see people from all disciplines, like the studio to account services, planning to IT, getting involved, proving that everyone has a creative side.”
Mike Tamlyn, one of the winners of the Clickheads competition commented: “This was an innovative Group initiative and it was fun to get involved and make my photography relevant to LCG and my colleagues. I was so impressed by the quality of photography entered and hope that this can become a regular feature in the LCG Culture Team calendar.”